Crash and Burn: How Yik Yak, Fab.com, and Vine Failed to Keep the Momentum Going
Industry buzz and a highly engaged user base don’t always guarantee success
6 min readMay 22, 2018
Most startups fail because there was no market need (42% of them, actually). But what about the rest? We need only look at three once-promising startups to understand that industry buzz and a highly…